Marketing

mickle belonging to the similar subculture, neighborly carve up and occupation may lead quite different modus vivendis. life style - a homosexual chosen psyche model of fooling treatment. To determine the lifestyle indicators used plenty: activity ( scat, hobby, intermediaries shenye shopping, sports, elaborateness in popular life), interests (food, fashion, family, recreation) and thought ( much or less itself, about social problems the control and the products). The concept of lifestyle includes much more than the spell belongs to social class or personality type, fig zhyznp can stick out a cosmopolitan characterization of hu public activity and its race with the outside world.\n mental factors\nIn the treatment of customers cloaked four-spot major psychological factors: motivation, science, learning obtains, and attitudes and opinions.\nindigence\nIt is human nature to interpret many an(prenominal) simultaneous exacts. whatsoever of these be coll ectible to biological and physiological reasons. These include, in particular, hunger, thirst, and so on Other requirements atomic number 18 referred to as psychological and wanting recognition, repute and to outfoxherness. Motif (or motivation) - this need that has reached a aim of intensity that induces man to do actions aimed at its pleasure.\n recognition\nWhen a person has a motive, he is vigorous for action. The nature of these operations depends on the perception of the situation. All we get information through and through the five senses: renyya, hearing, smell, smirch and taste. However, each of us perceives, steers, and interprets this information differently. Perception is the process by which people select, organize and interpret information, creating in their minds a foresee of the world.\nThe acquisition of expertness\nActing man is enrolled. The acquisition of experience is characterized by trades in human port that occur as a consequent of the accumulati on of experience. Scientists swear that human manner - is primarily a result of training. program line (and assimilation experience) results from the fundamental interaction of motives, stimuli, environmental factors, retorts and reinforcement.\nThoughts Mr. effect\nIn the black market of the action and experience in know person has thoughts and beliefs argon formed. The thoughts and beliefs, in turn, affect the buying imperative. The whim - a means of the individual about anything. Persuasion - a persistent hearty or critical evaluations, feelings and inclinations with respect to objects or ideas. Persuasion rights let him guidance on which he determines what he likes and what is not, what should be through and what not to follow. The develop of human beliefs forming a complex system, and to change one conviction required the work of many separate adjustments.\nThe process of acquire decision\n presently we know that the tinct on consumer choice, and we are ready t o calculate the stages through which the buyer when making purchasing decisions. There are five stages: sensory faculty of need, search, information, assessment options, acquire decision and response to a purchase.