Business

IMPACT OF CELEBRITY ENDORSEMENTS ON BRAND IMAGE- A reading WITH reference work TO PEPSI AND COKE SYNOPSIS 1. Introduction 2. publications review 3. Objectives 4. Research methodology 5. Data analysis tools 6. Bibliography Submitted to Submitted by Prof Anchal gupta Sakshika pallavi IB/01/21 INTRODUCTIO N A laurels secondment is a special slip of advertisement which includes a famous soul from film fraternity, athletes, and sports, modeling knowledge base and so forth It helps in promoting the product brand and also increase the gross sales of the product. Celebrity endorsement not only has developed in new-fangled years, it is being used from the past for promoting the product. McCrackens (1989) definition of a doughnut endorser is, any individual who enjoys public light and who uses this credit rating on behalf of a consumer good by appearing with it in an advertisement (marcoms), is useful, because when celebrities are depicted in marcoms, they bring their admit culturally connect meanings, thereto, irrespective of the required promotional role. This type of marketing dodge is used to promote the product and has turn out in it self-importance a boon in advertizement world.

It is mainly used to ferment the consumer who comes across these advertisements as it is accessed in the consumers mind for many long time even afterwards the advertisement. It is very expensive to endorse a celebrity for a product but in the long officiate it has helped in increasing the sales of the product. Celebrities are also concerned in endorsing themselves in the prod uct as they carry compensation for it and ! their whatchamacallum is been developed considerably. Businesses have long sought to distract the attendance of the potentials customers that withstand in a world of ever increasing commercial bombardment. normal consumers are exposed to thousands of voices and images in magazines, intelligence agency paper, and on billboards, websites, communicate and television. Every brand attempts to steal a fraction of an unsuspecting persons time...If you want to get a full essay, regularise it on our website: BestEssayCheap.com

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